The Drive Out Dementia campaign started when three senior executives generously pooled their skills and resources in a bid to address the growing number of dementia diagnoses. It operated between 2017 and 2019.
Five elite one day events gave motoring enthusiasts the opportunity to test their luxury vehicles on a purpose-built 5km private road in the name of dementia research, specifically The Dementia Momentum initiative at CHeBA.
Guided by qualified co-pilots, participants had the chance to safely master the lines around this driving nirvana. With only four vehicles on the private property road at any one time, the focus was on participants enjoying their cars in a controlled environment, with access to professional drivers.
The founders were Richard Grellman AM, Chairman of IPH Limited & FBR Limited, Phil Cave AM, Chairman of Anchorage Capital and McLaren’s former Australian Brand Ambassador and founder of Longroup, Luke O’Neill.
Richard Grellman AM, whose wife Suellen has advanced young onset Alzheimer's disease, knows first-hand just how devastating the impact of this disease is. "As the incidence continues to increase it is going to touch every Australian. The economic cost of that is going to be breathtaking. There is a big job to be done by all of us to understand the scale of this as it comes towards us and do what we can to position the country to cope with it," said Mr Grellman, who is Spokesman for The Dementia Momentum® initiative.
"My hope is that more people will participate in exclusive activities like this to drive critical research funds to The Dementia Momentum®."
It is predicted that by 2056 Australia alone will have over one million dementia cases. Associated costs will go from an estimated $14 billion to nearly $37 billion by the middle of the century.
With the possibility of Alzheimer’s disease and other dementias cumulatively affecting more than three million Australians by 2050, an increased investment in research is the only hope we have for the development of medical interventions to delay, halt or reverse the diseases that lead to dementia.
Phil Cave has previously demonstrated his commitment to supporting research when he and wife Judy Harris became founding members of The Dementia Momentum®, donating $100,000 to the initiative.
"The social and economic burden of this disease is unmistakable."
Phil Cave AM, Chairman of Anchorage Capital
See the photos from all the Drive Out Dementia events.
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