UNSW Emeritus Professor of Marketing
Professor Layton has published widely in the research literature and is the joint author of several books including Fundamentals of Marketing and Contemporary Hospitality Marketing – A Service Management Approach. His current research interests centre on the nature and role of marketing systems and the interplay of function and structure in the evolution of such systems.
Roger Layton graduated with a First Class Honours degree in Economic Statistics and a Master of Economics degree from the University of Sydney. In 1957 he joined the BHP Company in Newcastle as a member of a newly formed Operations Research Group, and then in 1958 joined UNSW as a lecturer, later senior lecturer in economic statistics. He is a Fellow of the Australian and New Zealand Marketing Academy, Fellow of the Australian Market and Social Research Society, the Australian Institute of Management, the Australian Marketing Institute and an Honorary Fellow of the University of New South Wales. In 2012 he was honored by a special issue of the Australasian Marketing Journal.
In 1967 he was appointed Professor of Marketing, filling a newly established chair that had been funded by a group of leading Sydney business people. The School of Marketing was formed in 1969 and he became Head of School at that time, remaining in that position until his appointment as Dean in 1992. Following his return in1973 from a year spent on leave at Ohio State University he became Head of the Graduate School of Business, a position he occupied until 1977. From 1976 to 1986 he was Chair of the Faculty of Commerce. In 1988 he established the hospitality undergraduate program at UNSW as part of the offerings of the School of Marketing. In 1992 he was appointed Dean of the Faculty of Commerce and Economics. In 2002 after retiring from UNSW, Professor Layton became Executive Dean of the Faculty of Law Business and Creative Arts at the James Cook University in Townsville. In 2003 he was appointed Vice President, International Program Development. Currently he is Emeritus Professor and continues as Professor of Marketing at UNSW.
Professor Layton has published widely in the research literature and is the joint author of several books including Fundamentals of Marketing and Contemporary Hospitality Marketing – A Service Management Approach. His current research interests centre on the nature and role of marketing systems and the interplay of function and structure in the evolution of such systems. His contribution to an understanding of marketing systems in macromarketing has been recognised through the award of the Charles Slater Memorial Award in 1990, 2008, and 2011, the 2010 Shelby D Hunt Award for the most frequently cited paper and through George Fisk best paper awards in 2006, 2007 and 2011. In 1996, his contributions to marketing were recognised through the inaugural award of Distinguished Marketing Educator from the Australian and New Zealand Marketing Educator's Conference. In 1998 he was made a member of the Order of Australia (AM) for his services to Marketing.
Professor Layton took an active interest in the development of UNSW links with Chinese universities and with the Chinese higher education system. He initiated the Master of Commerce degree in Guangzhou, one of the first overseas degrees to be fully recognised by the Academic Degree Committee of the State Council. The Guangzhou City Government through the award of the Ram City Friendship Prize in 1996 acknowledged his work in Guangzhou, and in 2000 followed with the award of an Honorary Citizenship of Guangzhou City.